How to Promote Your ISO 45001 Certification Correctly

Once you have achieved ISO 45001 Certification, you should be proud of what you have accomplished and spread the word about your certification. Before you may promote your ISO 45001 certification, you must first abide by the severe rules set forth by ISO.

Promoting your ISO 45001 Certification

You should not be prevented from promoting your certification by any of the limitations ISO has imposed on how it should be presented. If you’ve completed ISO certification primarily on your own you may utilize the same “do it yourself” strategy for promotion. To help you promote your ISO 45001 certification, follow self-promotional ISO certification tools using ISO-approved identity standards:

  • Flags that you may proudly fly outside of your facilities, warehouses, offices, and any other structure or venue/event with excellent visibility, durability, and strength
  • Banners with properly structured logos that can be attached to structures, exhibits, inside for plant tours, or anywhere else you wish to intelligently advertise your certification
  • Decals that are applied to moving firm equipment such as production machinery, shipping containers, and loading/unloading vehicles (resists sun fading and attention-demanding gloss finishes)
  • Highly adaptable logo “artwork” in electronic format for usage as needed on advertisements, brochures, promotional products, and media releases.

But in order to fully advertise your ISO 45001 Certification, you must adhere to the requirements. 

As long as certain rules are fulfilled, ISO permits you to advertise your registration on your building, in your advertising materials, and even on your delivery trucks. However, since there isn’t a special ISO certification logo, you’ll either need to make your own, add it to your current brand, or possibly use one that was made by a third party. We want to clarify the guidelines for you to help you understand the rules and regulations before you promote your ISO 45001 certification.

Actually, all these would be in contravention of the rules set forth by ISO regarding the promotion of various ISO certifications.

Here is why is this so:

Specific products are not covered by ISO certification. In fact, the only thing you really can say about a product is that the manufacturer’s management system was certified to ISO 45001 Certification nor any product or services. A reading of the conditions suggests that merely identifying certification on the product box can be misleading to consumers, so if you believe it won’t fit on your product package, you’re probably doing yourself a favor. You are able to solely refer to your certification via the method. Correct illustrations include:

“ISO 14001:2015-certified environmental management system” or “ISO 45001:2018 – Occupational Health and Safety Management Standard.”

“ISO 14001:2015 EMS,” “ISO 45001:2018 OHSMS,” etc.

In actuality, as ISO 45001 is a guidance document, there is no such thing as “ISO 45001 Registered”. The requirements are outlined in ISO 45001 Certification. When advertised, it must be referred to using the proper names, such as those mentioned above (eg. ISO 45001:2018)

When describing the “scope” of your certification, ISO expects you to be precise. You may mention ISO certification if it applies to your complete business. That claim, however, cannot be made if only one unit or operating division has. There are also other nuances that you should research in the ISO book on the issue, such as the distinction between certification and registration and the reasons why the word “accreditation” should never be used, but there are certain proper techniques and tools for advertising ISO achievements.


ISO certification is a crucial marketing tool, but it must be used properly to avoid jeopardizing your capacity to advertise it in the future.


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